Maxim Magazine The Company Essay Example | Topics and Well Written Essays - 500 words

Maxim Magazine The Company - Essay Example The success of the magazine in its primary market has resulted into expansion into other countries including US, Argentine, Canada, India and other countries. This success of the magazine therefore has made it one of the strongest brands in the industry which firm is also utilizing in its other projects. Such success and brand development also outlines that the Maxim as an organization is also becoming successful and the overall systems , procedures and culture of the organization has resulted into its success over the period of time. The question of whether Maxim is a closed system therefore depends upon a closer analysis of the overall system of the organization, its values as well as culture. It is also important to understand the peculiar dynamics of the media industry in which Maxim works. This also signifies that impact of the industry can have important significance for the organization as a closed system. Within the norms of the public media, the companies work as a closed system owing to the fact that message or output is communicated from a single source to potentially passive audience. This suggests that the output of the closed systems like Maxim entirely depends upon the Maxim’s management’s decision as to what to target and what to deliver. Further, it is argued that the contents of the Maxim are relatively irrelevant as well as the informal. (Proffitt) One of the essential characteristics of closed systems is based on the fact that closed systems are owned by single company. Maxim is a subsidiary of the US based Alpha Media Group. Single ownership of the company suggest that the Maxim is a closed system given the fact that its overall output is more direct and lack openness in terms of the its audience. It is however, critical to understand that the services or businesses related with internet are often considered as the closed systems. Organizations like Facebook are treated as closed systems

Environmental Science Essay Example for Free

Environmental Science Essay Gagandeep Rai Period 3/4 Criteria air pollutants assignment​ Multiple Choice 1. A pungent reddish ­brown gas often associated with photochemical smog. (C) NO2 2. A corrosive gas from burning coal often associated with industrial smog. (d) SO2 3. A dangerous indoor air pollutant. (A) CO 4. Emitted from diesel and burning fuel. (E) PM10 5. All of the following are examples of primary air pollutants except. (c) tropospheric ozone 6. The greatest emission of sulfur dioxide comes from (C) Industrial processes 7. The least amount of nitrogen oxide emissions comes from (A) on ­ road vehicles 8. The accumulation of tropospheric ozone at night depends mainly upon the atmospheric concentrations of (B) volatile organics 1. What are they? The six criteria air pollutants are sulfur dioxide, nitrogen oxides, carbon oxides,lead,particulate matter and tropospheric ozone. These six pollutants significantly threaten human health, ecosystems and/or structures. 2. How is each produced? Sulfur dioxide is mostly produced from the burning of fossil fuels like coal and oil. It can also be released during volcanic eruptions. Nitrogen oxides are produced from vehicles as well as stationary fossil fuel combustion. Some is also released through lightning and forest fires.Carbon monoxide is formed by incomplete combustion of most matter. Vehicle exhaust and many other combustion process produce Carbon monoxide. It is also a indoor pollutant when exhaust systems on natural gas heaters misfunction. Carbon dioxide is produced from complete combustion of most matter such as biomass and fossil fuels . Particulate matter is released when fossil fuels and bio fuel is burned. Also it is released with activities that involve movement of dust or sand. Lead is released from old paint, gasoline additive and combustion of fossil fuels.

How Teenagers Consume Media

How Teenagers Consume Media Digital media is profoundly transforming consumer behaviour and traditional media business models. While creating new opportunities, its disruptive influence is being accelerated by the global recession. At the vanguard of this digital revolution are teenagers. While their habits will obviously change (especially when they start employment), understanding their mindset seems an excellent way of assessing how the media landscape will evolve. To this end, we asked a 15 year old summer work intern, Matthew Robson, to describe how he and his friends consume media. Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it. There are several issues that immediately jump out from the piece. Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment. The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV. For mobiles, price is key both in terms of handset prices  £100-200 as well as taking pay as you go as opposed to contracts. Mid-range feature phones still dominate, meaning that Sony Ericsson does well as thats their sweet spot. High-end smartphones are desirable but too expensive. Most prefer to own separate devices for music, and messaging. Texting is still key and use of new data services limited due to cost. Wi-Fi is more popular than 3G. While these trends will not necessarily surprise, their influence on TMT stocks cannot be underestimated. How Teenagers ConsumeMedia Radio Most teenagers nowadays are not regular listeners to radio. They may occasionally tune in, but they do not try to listen to a program specifically. The main reason teenagers listen to the radio is for music, but now with online sites streaming music for free they do not bother, as services such as last.fm do this advert free, and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses. Television Most teenagers watch television, but usually there are points in the year where they watch more than average. This is due to programs coming on in seasons, so they will watch a particular show at a certain time for a number of weeks (as long as it lasts) but then they may watch no television for weeks after the program has ended. allows them to watch shows when they want. Whilst watching TV, adverts come on quite regularly (18 minutes of every hour) and teenagers do not want to watch these, so they switch to another channel, or do something else whilst the adverts run. The majority of teenagers I speak to have Virgin Media as their provider, citing lower costs but similar content of Sky. A fraction of teenagers have Freeview but these people are light users of TV (they watch about 1  ½ hours per week) so they do not require the hundreds of channels that other providers offer. Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV. The only newspapers that are read are tabloids and freesheets (Metro, London Lite) mainly because of cost; teenagers are very reluctant to pay for a newspaper (hence the popularity of freesheets such as the Metro). Over the last few weeks, the sun has decreased in cost to 20p, so I have seen more and more copies read by teenagers. Another reason why mainly tabloids are read is that their compact size allows them to be read easily, on a bus or train. This is especially true for The Metro, as it is distributed on buses and trains. Gaming users, which has had an impact on phone usage; one can speak for free over the console and so a teenager would be unwilling to pay to use a phone. PC gaming has little or no place in the teenage market. This may be because usually games are released across all platforms, and whilst one can be sure a game will play on a console PC games require expensive set ups to ensure a game will play smoothly. In addition, PC games are relatively easy to pirate and download for free, so many teenagers would do this rather than buy a game. In contrast, it is near impossible to obtain a console game for free. Internet Every teenager has some access to the internet, be it at school or home. Home use is mainly used for fun (such as social networking) whilst school (or library) use is for work. Most teenagers are heavily active on a combination of social networking sites. Facebook is the most common, with nearly everyone with an internet connection registered and visiting >4 times a week. Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they release that they are not going to update it (mostly because texting twitter uses up credit, and they would rather text friends with that credit). In addition, they realise that no one is viewing their profile, so their tweets are pointless. Outside of social networking, the internet is used primarily as a source of information for a variety of topics. For searching the web, Google is the dominant figure, simply because it is well kn own and easy to use. Some teenagers make purchases on the internet (on sites like eBay) but this is only used by a small will) so that they can transfer it to portable music players and share it with friends. How teenagers play their music while on the go varies, and usually dependent on wealth -with teenagers from higher income families using iPods and those from lower income families using mobile phones. Some teenagers use both to listen to music, and there are always exceptions to the rule. A number of people use the music service iTunes (usually in conjunction with iPods) to acquire their music (legally) but again this is unpopular with many teenagers because of the high price (79p per song). Some teenagers use a combination of sources to obtain music, because sometimes the sound quality is better on streaming sites but they cannot use these sites whilst offline, so they would download a song then listen to it on music streaming sites (separate from the file). Cinema Teenagers visit the cinema quite often, regardless of what is on. Usually they will target a film first, and set out to see that, but sometimes they will just go and choose when they get there. This is because going to the cinema is not usually about the film, but the experience -and getting together with friends. Teenagers visit the cinema more often when they are in the lower end of teendom (13 and 14) but as they approach 15 they go to the cinema a lot less. This is due to the pricing; at 15 they have to pay the adult price, which is often double the child price. Also, it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket so teenagers often choose this instead of going to the cinema. Some teenagers choose to download the films off the internet, but this is not favourable as the films are usually bad quality, have to be watched on a small computer screen and there is a chance that they will be malicious files and insta ll a virus. Devices Mobile Phones 99% of teenagers have a mobile phone and most are quite capable phones. The general view is that Sony Ericsson phones are superior, due to their long list of features, built in walkman capability and value ( £100 will buy a mid-high range model). Teenagers due to the risk of it getting lost do not own mobile phones over the  £200 mark. As a rule, teenagers have phones on pay as you go. This is because they cannot afford the monthly payments, and cannot commit to an 18-month contract. Usually, teenagers only use their phone for texting, calling. Features such as video messaging or video calling are not used -because they are expensive, (you can get four regular texts for the price of one video message). Services such as instant messaging are used, but not by everyone. It usually depends whether the phone is Wi-Fi compatible, because otherwise it is very expensive to get internet off the phone network. As most teenagers phones have Bluetooth support, and Bluetooth is free, they utilise this feature often. It is used to send songs and videos (even though it is illegal) and is another way teenagers gain songs for free. Teenagers never use the ringtone and picture selling services, which gained popularity in the early 00s. This is because of the negative press that these services have attracted (where the charge  £20 a week with no easy way to cancel the service) and the fact that they can get pictures and music on a computer -then transfer it to their phones at no cost. Mobile email is not used as teenagers have no need; they do not need to be connected to their inbox all the time as they dont receive important emails. Teenagers do not use the internet features on their mobiles as it costs too much, and generally, if they waited an hour they could use their home internet and they are willing to wait as they dont usually have anything urgent to do. Teenagers do not upgrade their phone very often, with most upgrading every two years. They usually upgrade on their birthday when their parents will buy them a new phone, as they do not normally have enough money to do it themselves. Televisions: Most teenagers own a TV, with more and more upgrading to HD ready flat screens. However, many are not utilising this HD functionality, as HD channels are expensive extras which many families cannot justify the added expenditure. Many of them dont want to sign up to HD broadcasting services, as adverts are shown on standard definition broadcasts, so they cant see the difference. Most people have Virgin Media as a TV provider. Some have sky and some have Freeview but very few only have the first five channels (BBC One, BBC Two, ITV, Channel Four and Channel Five). Computers: Every teenager has access to a basic computer with internet, but most teenagers computers are systems capable of only everyday tasks. Nearly all teenagers computers have Microsoft office installed, as it allows them to do school work at home. Most (9/10) computers owned by teenagers are PCs, because they are much cheaper than Macs and school computers run Windows, so if a Mac is used at home compatibility issues arise. Games Consoles: Close to 1/3 of teenagers have a new ( What is Hot? Anything with a touch screen is desirable. Mobile phones with large capacities for music. Portable devices that can connect to the internet (iPhones) Really big tellies What Is Not? Anything with wires Phones with black and white screens Clunky brick phones Devices with less than ten-hour battery life Disclosure Section Morgan Stanley Co. International plc, authorized and regulated by Financial Services Authority, disseminates in the UK research that it has prepared, and approves solely for the purposes of section 21 of the Financial Services and Markets Act 2000, research which has been prepared by any of its affiliates. As used in this disclosure section, Morgan Stanley includes RMB Morgan Stanley (Proprietary) Limited, Morgan Stanley Co International plc and its affiliates. 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Wolfgang Amadeus Mozart :: essays research papers

Wolfgang Amadeus Mozart’s name is familiar even to people who know little or none of his music. However, Mozart’s fame is based on two different frames of reference: firstly, being the most famous child prodigy in music history (as both a performer and a composer) and secondly, his unquestioned brilliance as an adult composer of Classical symphonies, operas, chamber music, sonatas, church music, and concerti for various instruments. Perhaps what he is best remembered for are his operas.	 His astonishing rate of production continues to stupefy scholars today. In his short life, he composed over 600 works, including 21 stage and opera works. The most obvious distinction between Mozart and other opera composers is that he was the master of all other branches of composition. Mozart’s operas are from a mind that thought symphonically, so even if you don’t know what’s going on, you can tell you are listening to an extended piece of music in which the dramatic incidents form a part of a perfectly coherent whole. Mozart wrote from some excellent libretti, yet the music is always the dominant element, giving the action inflections of meaning the words alone couldn’t reflect. Furthermore, until Mozart’s emergence, operatic characters where generalized and typical. Mozart was the first to put real people up on the stage, people who had real emotions that were inconsistent and whose personalities were evolutionary. In 1767, the Mozarts went to Vienna where Wolfgang was commissioned to compose his first opera, La finta semplice, K. 51. Intrigues created by envious composers, prevented this first opera from being performed. However, another charming early theatrical work of Mozart, Bastien und Bastienne, an opera buffa, was performed in Vienna where it was greeted with much acclaim. His first major serious opera, Mitridate, was performed in Milan in 1770 when he was only fourteen, and it was received with unqualified raves that critics compared him to Handel. The 1780’s began the struggling times for Mozart, although the Emperor, who thought highly of Mozart, attended several of his "academies" but did little else for him. Eventually, there was an appointment as Court composer, but there were next to no orders for compositions. When a salary was added to the title, it was a meager one, and Mozart's last years, in spite of some notable successes (Figaro, 1786), were beset by financial worries, aggravated by Konstanze's (Mozart’s wife) many sicknesses and confinements. Although Mozart had initially thrived in Vienna, since he was in great demand as a performer and composition teacher, and his opera, The Abduction from the Seraglio, was a hit, life was seldom easy for him.

Personal Response to Cold Comfort Farm

Cold Comfort Farm By Stella Gibbons What was a main theme in the novel and how can it be applied to my lifestyle? Cold Comfort Farm is a novel centred around recently orphaned Flora Poste who goes to stay with her cousins living on a farm. I thought that a reoccurring theme in the novel was shown in the way in which Flora got people to look beyond their horizons and imagine a more realistic lifestyle. Thanks to Flora’s encouragement and manipulation the characters living at Cold Comfort Farm look beyond their horizons and become much more interesting people.Like Aunt Ada Doom, I have come to realise that I lead a very routine lifestyle only occasionally leaving Karori and barely ever venturing outside of Wellington. I can admit right here that I am not a enthralling person but I am not living a lifestyle which requires as dramatic a change as flying to Paris and living the High Life like Aunt Ada Doom does after reading an issue of Vogue. So really this theme didn’t pro voke any reaction in me at all other than how I hope I don’t see anything too nasty in the woodshed that would make me live in a bedroom for the rest of my life.How did I identify with the protagonist, Flora Poste? Throughout the novel I found myself comparing my attitudes to Flora’s as she is a practical and sensible young woman completely ready to take on any medieval, melodramatic family that she feel the need to â€Å"tidy up. † Flora is like a catalyst; she is the baking soda of the hokey-pokey, Flora shakes up delayed reactions and causes unusual emotions. I typically find this happening whenever I walk into a room as I normally end up saying something embarrassing that causes total controversy and many shocked expressions.Flora does the same thing by suggesting that Adam, a farm hand, uses a scrubbing brush to clean the breakfast dishes rather than a twig. Adam said: â€Å"’I don’t want a liddle mop wi’ a handle. I’ve used a t horn twig these fifty years and more, and what was good enough then is good enough now. ’† Seeing the logical and practical side is something I have in common with Flora however I do not consider myself quite as cunning or manipulative as Flora proves herself to be throughout the novel. â€Å"’But,’ suggested the cunning Flora†¦Ã¢â‚¬ If you had a little mop and could wash the dishes more quickly, you ould have more time in the cowshed with the dumb beasts. ’ Adam stopped his work. This had evidently struck home. † While getting changed after Ballet two weeks ago a girl I dance with stated how she ‘didn’t read. ’ I was disgusted and replied ‘I can see it is cool to be illiterate these days’ the response ‘What does illiterate mean’ could only result in an astonished silence from me. I then took it upon myself to help her with her homework every Tuesday before ballet. I think that Flora and I a re both modern for our times and have little tolerance for unnecessary ignorance.What was a device used by Gibbons to hold my attention throughout the novel? Stella Gibbons was a poet before she became a novelist with her first publication being a book of poems The Mountain Beast, and her melodramatic insertions of landscape descriptions are proof of this. â€Å"**Dawn crept over the downs like a sinister white animal followed by the snarling cries of a wind eating its way between the black boughs of the thorns. The wind was the furious voice of this sluggish animal light that was baring the dormers and mullions and scullions of Cold Comfort Farm. Gibbons warns us whenever she starts this by placing a couple of asterixes in front of the paragraph. The reader is then snatched from this world and back into the sensible yet cynical views of the young protagonist, Flora Poste. I thought this made the book ahead of its times as it was only written in the 1930s when it just wasn’t the done thing for women to write comedy. However, sometimes this would confuse me and I would have to go back and read the paragraph again as a beautiful description of rugged landscape would switch to how Graceless the cow’s leg fell off.Bizarre occurrences like these made me do something that can only be described as a double take to make sure I had read the passage correctly. I couldn’t leave the cow-leg incident alone and spent my lying-in-bed-pondering-before-sleep-time speculating over how a cow’s leg simply falls off. Did I find the novel relevant or interesting to me as a reader? I was highly recommended to read this book by my parents, knowing I like a laugh, they told me it was hilarious and then proved how little they know about my sense of humour.Despite having interesting characters, poetic techniques and a solid theme I found the novel as a whole: disappointing. I didn’t learn anything of great epiphany significance, and no valuable life l essons, there was no exciting climax but the most disappointing thing was the lack of humour. The only thing I really laughed at being Aunt Ada Doom unable to get past how she ‘Saw something nasty in the woodshed when she was a little girl,’ and then spending the rest of her life sulking about it in her bedroom.Maybe I didn’t understand the humour so much because I am only fifteen and have not experienced enough of the world and its literature to understand the adult humour within the story but I did not react to the novel at all, in fact I thought that the setting was rather dull, and reminded me of a rainy day on a farm only more bleak, the events in the story were unrealistically rushed and happened much too quickly and the perfect solutions to each problem that arose were idealistic and cliche, however I am sure it is a classic for a reason and maybe I need to live a little before I revisit it in a few years time. Personal Response to Cold Comfort Farm Cold Comfort Farm By Stella Gibbons What was a main theme in the novel and how can it be applied to my lifestyle? Cold Comfort Farm is a novel centred around recently orphaned Flora Poste who goes to stay with her cousins living on a farm. I thought that a reoccurring theme in the novel was shown in the way in which Flora got people to look beyond their horizons and imagine a more realistic lifestyle. Thanks to Flora’s encouragement and manipulation the characters living at Cold Comfort Farm look beyond their horizons and become much more interesting people.Like Aunt Ada Doom, I have come to realise that I lead a very routine lifestyle only occasionally leaving Karori and barely ever venturing outside of Wellington. I can admit right here that I am not a enthralling person but I am not living a lifestyle which requires as dramatic a change as flying to Paris and living the High Life like Aunt Ada Doom does after reading an issue of Vogue. So really this theme didn’t pro voke any reaction in me at all other than how I hope I don’t see anything too nasty in the woodshed that would make me live in a bedroom for the rest of my life.How did I identify with the protagonist, Flora Poste? Throughout the novel I found myself comparing my attitudes to Flora’s as she is a practical and sensible young woman completely ready to take on any medieval, melodramatic family that she feel the need to â€Å"tidy up. † Flora is like a catalyst; she is the baking soda of the hokey-pokey, Flora shakes up delayed reactions and causes unusual emotions. I typically find this happening whenever I walk into a room as I normally end up saying something embarrassing that causes total controversy and many shocked expressions.Flora does the same thing by suggesting that Adam, a farm hand, uses a scrubbing brush to clean the breakfast dishes rather than a twig. Adam said: â€Å"’I don’t want a liddle mop wi’ a handle. I’ve used a t horn twig these fifty years and more, and what was good enough then is good enough now. ’† Seeing the logical and practical side is something I have in common with Flora however I do not consider myself quite as cunning or manipulative as Flora proves herself to be throughout the novel. â€Å"’But,’ suggested the cunning Flora†¦Ã¢â‚¬ If you had a little mop and could wash the dishes more quickly, you ould have more time in the cowshed with the dumb beasts. ’ Adam stopped his work. This had evidently struck home. † While getting changed after Ballet two weeks ago a girl I dance with stated how she ‘didn’t read. ’ I was disgusted and replied ‘I can see it is cool to be illiterate these days’ the response ‘What does illiterate mean’ could only result in an astonished silence from me. I then took it upon myself to help her with her homework every Tuesday before ballet. I think that Flora and I a re both modern for our times and have little tolerance for unnecessary ignorance.What was a device used by Gibbons to hold my attention throughout the novel? Stella Gibbons was a poet before she became a novelist with her first publication being a book of poems The Mountain Beast, and her melodramatic insertions of landscape descriptions are proof of this. â€Å"**Dawn crept over the downs like a sinister white animal followed by the snarling cries of a wind eating its way between the black boughs of the thorns. The wind was the furious voice of this sluggish animal light that was baring the dormers and mullions and scullions of Cold Comfort Farm. Gibbons warns us whenever she starts this by placing a couple of asterixes in front of the paragraph. The reader is then snatched from this world and back into the sensible yet cynical views of the young protagonist, Flora Poste. I thought this made the book ahead of its times as it was only written in the 1930s when it just wasn’t the done thing for women to write comedy. However, sometimes this would confuse me and I would have to go back and read the paragraph again as a beautiful description of rugged landscape would switch to how Graceless the cow’s leg fell off.Bizarre occurrences like these made me do something that can only be described as a double take to make sure I had read the passage correctly. I couldn’t leave the cow-leg incident alone and spent my lying-in-bed-pondering-before-sleep-time speculating over how a cow’s leg simply falls off. Did I find the novel relevant or interesting to me as a reader? I was highly recommended to read this book by my parents, knowing I like a laugh, they told me it was hilarious and then proved how little they know about my sense of humour.Despite having interesting characters, poetic techniques and a solid theme I found the novel as a whole: disappointing. I didn’t learn anything of great epiphany significance, and no valuable life l essons, there was no exciting climax but the most disappointing thing was the lack of humour. The only thing I really laughed at being Aunt Ada Doom unable to get past how she ‘Saw something nasty in the woodshed when she was a little girl,’ and then spending the rest of her life sulking about it in her bedroom.Maybe I didn’t understand the humour so much because I am only fifteen and have not experienced enough of the world and its literature to understand the adult humour within the story but I did not react to the novel at all, in fact I thought that the setting was rather dull, and reminded me of a rainy day on a farm only more bleak, the events in the story were unrealistically rushed and happened much too quickly and the perfect solutions to each problem that arose were idealistic and cliche, however I am sure it is a classic for a reason and maybe I need to live a little before I revisit it in a few years time.

Living and Dining Room FurnitureÂÂ

Living and Dining Room Furniture Issues in the Market The vast majority of households struggle with storage issues. Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations in living/dining room furniture. Q: How does smaller housing stock affect demand for living/dining room furniture?A: By 2017, the number of one- and two-person households is projected to increase by 850,000. Demand for space-efficient living/dining room furniture is therefore likely to intensify during the coming years. For example, in 2013, IKEA is launching its Uppleva modular range in the UK, which has integrated smart TV, video/Blu-ray and DVD players, wireless internet systems and the different components can be tailored to fit requirements and/or the space available. Mintel’s researc h for this report shows that the vast majority of households struggle with storage issues.Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations. Q: How are companies leveraging the ‘stay at home’ trend? A: The living room has become a home entertainment hub with seating arrangements serving as part of the ‘movie’ experience, for example incorporating home comforts such as built-in fridges, cup holders and reclining seats.There is increasing connectivity between furniture and mobile devices. In April 2012, La-Z-Boy’s Gizmo range includes Bluetooth music control and speakers. CSL’s Sound Sofa offers built-in docking facilities for iPods and music speakers while the DFS Audio Sofas feature an entertainment dock for iPod/iPhon e/MP3, with built-in speakers and a sub-woofer. Neil Mason Head of Retail Research [email  protected] com Tel: +44 (0) 20 7606 4533    © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel.Neil manages the teams that produce the European Retail Reports. Neil joined Mintel in 1995 and previously worked as Head of Fashion/Beauty and Personal Care/Household, and Head of UK Retail. Before joining Mintel, he worked in the food and publishing industries. He has a BSc in Business Studies/Marketing. Living and Dining Room Furniture Issues in the Market Since home ownership won’t become a reality for many younger consumers, investing in a home digital system that can be moved (and built up over time) is an important consideration.The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. Q: How important is property churn to the living/dining room market? A: In Mintel’s research for this report, less than one in five respondents (18%) said that they bought living/dining room furniture when they last moved house/set up home. A similar proportion bought after redecorating/extending their living/dining room (19%) or just to get a new look/style (19%).So fluctuations in the housing market are significant but not the only driver of new purchases. The primary reason for buying living/dining room furniture is when items get worn out or broken (51% agree). It is competing for share of household goods spend and moving forward the emphasis should be on the pleasure derived from creating an inviting home environment. Women are in the driving seat when it comes to this type of furniture purchase rationalisation, with 79% saying the look/style of their living/dining room is important, compared to 64% of men.We can therefore expect to see a greater focus on targeting women using emotive tr iggers such as family, status among peers, self-indulgence etc. Q: How important is multichannel retailing to living/dining room furniture? A: The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. At the same time, bricks-and-mortar showrooms offer clear advantages to consumers who prefer to ‘try before they buy’ (54%) and to those who ppreciate helpful and knowledgeable staff, important to over two thirds of potential shoppers (69%). Modern retailers are harnessing the advantages of all channels, for example creating augmented reality mobile phone apps, launching mobileoptimised websites, increasing in-store theatre and modernising product catalogues. Greater focus on e-commerce is seeing many of the larger retailers rationalising their store portfolio and introducing smaller store formats, while relying more on digital channels to facilitate wider product ranges, style inspiration and achieve greater geographical reach.Websites are becoming more content-rich, thus improving the online experience, similarly many retailers are investing in their stores, enhancing the physical shopper experience. Therefore the two channels are increasingly working in tandem with one another, creating more convenience and flexibility for the consumer.  © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Living and Dining Room Furniture Issues in the Market The year 2012 saw these trends pick up pace as the non-specialist retailers grew their market share.Q: What are retailers doing to reduce consumer preoccupation with price? A: Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyle s and communicating a different set of value benchmarks. Some 86% of respondents cite good quality as important to their choice of furniture retailer, whereas a wide choice of styles, quick/flexible delivery and promotions/discounts also gain the same level of response.Retailers are adopting diverse and innovative tactics to detract from price-based promotions, ranging from greater online customisation of styles/colours/fabrics, highlighting softer attributes such as provenance, heritage and ethics eg Britishmade furniture, adding new exclusive brands to the mix such as Habitat (Homebase), French Connection (DFS), Jasper Conran (M&S) or introducing new own-brands which are less open to direct price comparison, or offering speedy delivery (eg CSL’s 72-hour express delivery service).While price-based promotions remain vital to driving footfall in-store, industry trends reveal more multi-layered strategies taking shape such as express delivery times, greater scope for customisat ion of design and making different channels work in harmony rather than in competition with each other eg in-store vs online. Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyles and communicating a different set of value benchmarks.

Chapter 9 Psychology Notes

Chapter 9 Psychology Thinking? Cognition: All mental activities associated with processing understanding and communicating Concept: A mental grouping of similar object events and people Prototype: mental imagine that incorporate all the features that we associate with the concept How do we solve problems? Algorithms: Step by step procedure that guarantees a solution. How does it work? Heuristics: Quicker, more efficient but more prone to error. â€Å"Rule of Thumb† Strategy Insight: When you have a sudden flash of inspiration. Johnny Appleton and construction workers.Obstacles to Problem Solving Confirmation Bias: When we search for information that confirms our beliefs Fixation: Inability to see a problem from a fresh perspective Functional Fixedness: When we perceive the function of object as fixed and unchanging. Thinking is also affected by Overconfidence: Our tendency to overestimate the accuracy of our knowledge and judgment Framing: The way an issue is presented Belief Perseverance: Our Inclination to hold on to over belifeinspite of evidence that contradicts them. Language Our spoken written, or gestured words and the way we combine them.How do we acquire it? Babble at 4 months Distinct babbling at 10 months 1 year 1 word sentence Two year say two word sentences. Girls babble before boys, and say sentence before boys too and follows into Elementary school. Three Theories of Language Development Skinner: believes we talk because of Association. Imitation, Reinforcement Chomsky: believes we are pre-wired for language with a LAD (Language Acquisition Device) Whorf: Linguistic Determinism different languages impose difference realities Animal Intelligence Do animals think? They can solve problems and make tools. Read Renal System Physiology PhysioexDo animals have language? They can learn human sign language and communicate with each other. Hunger Hunger pangs Blood sugar drops Release of hormone orexin Hunger may affect -Thinking -Mood -Behavior Set Point – the point at which out weight is set Basal Metabolic Rate – the rate at which your body expends energy to maintain basic body functions Sexual Orientations Long term enduring sexual attraction to the same sex 3-4% of men are homosexual 1-2% of women are homosexual LeVays’s Research – Measured a cluster of cells in brains to determine their sexual orientation.