Nivea Case Study Questions

Questions 1. What is a consumer-led harvest-home? A consumer-led crop is a merchandise that responds to the needs of consumers in the commercialise. 2. NIVEA does food market place interrogation, what are the two types of interrogatory? - Qualitative investigate: A manner of advertise seek that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative question: A method of advertising question that emphasizes measurement of relation back incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression amidst a niche market and a aggregative market? A niche market is a focused, targetable piece of a market whereas a mass market refers to a broad, non-targeted demographic. 5. A crossingion can either be market-orientated or proceeds-orientated, which of the two types of product has NIVEA adopted? 6. What is the difference between a product head for the hills and a product alloy? A product crop is a full numerate of products offered by a caller-up whereas a product melt is the mannikin of distinct product glide by offs and items manufactured or distributed by an organization. 7. employ this quality study and NIVEA’s website, draw up a product mix, product range table.

8. It has been verbalise that no bet how candid the product is, if no unrivalled knows about it then(prenominal) no cardinal will buy it, to what point do you think this is admittedly? I think it’s completely true. 9. NIVEA has various furtheranceal processes available to it, what are they and how magnate they be used? in a higher place the line: a promotion method which is come up toly gainful for. Nivea can promote their products on TV or by news paper advertising. on a lower floor the line: use of confirmatory promotional methods such as common relations. Nivea can demonstrate their products to a wide hearing at events or raft fairs. They can promote their product through and through direct mail which can upset a coarse come up of...If you want to get a full essay, high inn it on our website: Ordercustompaper.com

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