Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban habilitate with a mid-range pricing scheme. They have blood situations located on the whole over the globe in countries such as the colligate States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans caudex. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps channel increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a complete and necessary need, but the companies in Gaps market segment mystify items that satisfy more than this basic need. Their customers ar looking for elan and q uality at a reasonable price. In this little market segment, major(ip) brand forces dominate the retail clothing application: brand recognition is incredibly important. Some major impostors in this industry who argon particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar invent off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of from each one player in this industry are largely indistinguishable.

J Crew stands out with a strong catalog channel. However, their bricks and mortar front is weak, which is a! problem when bricks and mortar retail reels in nightspot out of ten dollars spent by the norm consumer as noted at www.retailindustry.com. But within their progeny urban microcosm, the Gap stands out with an innovative and changing harvest-tide line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have very(prenominal) specific styles that remain constant year after year. The... If you wish to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper