Amazon.com and Business Essay -- Essays Papers

MidoAbstract amazon.com is an On-line retailer of, originally, deems. The ships accompany was established as a micro enterp prink in the US in 1994. Since then it has enjoyed fast expansion in all aspects of its operations, including origin turnover, and a spectacular rise in share value since public floatation in 1997. naked as a jaybird on-line sites based in Germany and UK and a distribution centre in Amsterdam were established in 1998 to cater for European markets. On sumptuous 30, 2000 Amzon.com launched its third site outside the US, Amazon.fr in France. Amazon.com sells only on-line and is basically an learning broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations (but not IT). The key to its operation is to offer value added and sophisticated customised services, a continuously expanding catalogue of products in terms of both quantity and range, and qabalistic discounts. Alliances and partnerships with pub lishers, other on-line retailers and technology providers are therefore strategic. The ambition of the company today is to become a premier general on-line retailer by leveraging on its existing brand and business model. Amazon.com blood line Overview History When founder and CEO Jeff Bezos studied retailing opportunities on the Internet, he decided on books because there was a broad field of book publishers but too many titles to be carried by a wholeness store. Everyone reads books but has different preferences about what s/he wants to read. Although Jeff Bezos had no preceding experience in the book trade, he saw a business opportunity in selling books solely on the weathervane. He started the company out of his garage in a Seattle suburb, wrapping orders and then delivering them to the agency office in the family car. The characteristics of the books retailing industry make it amenable to electronic commerce a great variety of products and consumer tastes, and tastes which hanker after a lot of information about the products. Moreover, there is room for bringing scratch off margins, i.e. offering customers deep discounts. Jeff Bezos picked the name Amazon because it is the biggest river on earth. He wanted his on-line bookstore to become Earths Biggest Bookstore, but without the need to rail line vast quantities of books. Amazon.com would be lean, fit but hungry. A screenshot of Amazon.coms very number 1 hom... ....uk, covers liability up to 50. Privacy PolicyAmazon.coms privacy statement expound what information it collects from users when placing an order or signing onto a specific service. When Amazon recently (September 2000) changed its privacy policy, it decided to inform all its customers proactively by e-mail, quite than just updating the policy on site, as is common Web practice. IT infrastructureSubstantially all of Amazon.coms computer and communications hardware is dictated at its physical site in Seattle, USA. Amazon.com uses an internally developed brass for its Website and substantially all aspects of transaction processing, including Order management Cash and credit card processing Purchasing Inventory management Shipping. Amazon.com uses Netscape Secure art waiter over SSL for order and customer accounts management. Customers credit card information is stored in a separate machine connected to the Commerce Server via a proprietary one-way interface. It runs a RealAudio Server over transmission control protocol with media stream transmission via UDP for supplying sound clips. Shipping carriersDHL, Purolator, UPS and US postal Service.