Harley Metamorphosis :: essays research papers

In the course of the past light speed years the world had underg oneness a great metamorphosis. Two world wars and astronomical leaps and bounds in technology have changed our lives forever. But one social occasion remains unchanged Harley-Davidson is still the undisputed leader in manufacturing and selling motorcycles. Created in 1903 in the Davidsons backyard a new company rise and established itself as a force within the internal burn transportation industry. It is not surprising that Harley has been around for 100 years, all one needs to point to is their guardianship statement. harmonize to their 2001 annual report, Harley-Davidsons mission statement is as follows, We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general humans an expanding line of motorcycles, branded products and services in selected market segments. Through their fortified mission to serve their customers, Harley Davidson has amassed numerous strengt hs that keep the company as a leading innovator in the motorcycle industry. One of these strengths is buyer loyalty. According to the case, more than 92% of its motorcycle customers intend to repurchase. This is especially important because it shows that customers ar satisfied when they buy a bike from Harley-Davidson. With brand loyalty recognized, Harley created H.O.G (Harley Owners Group) system of rules which now stands at 660,000 members worldwide and allows Harley enthusiasts to gather and share their love of Harley Davidson motorcycles together. whatever of the other major strengths are their 500+ international retail outlets, macrocosm the leading seller of domestic motorcycles for the past 17 years, as considerably as having their own financial organization which has financed more than 86,000 Harleys and continues to turn back increased income year after year. Along with any companies strengths are threats that could be problematic. Harleys major threats include new c ompanies penetrating their market and strategical alliances. In November of 2001, Kawasaki & Suzuki formed a strategic alliance which made them skilful a power as Harleys 2 competitor, Honda. Also in 1999, Polaris entered into the motorcycle market. Although small now, Polaris has major name citation and in the future could be a major threat to Harleys United States market. Other threats right now include the fall in motorcycle riding in Europe. Stricter laws are partly to blame because there are fewer riders on the road and consequently lower sales. If the decline continues Harley may want to reconsider their position in the European market.