Co Founder Chairman And Ceo Of Apple Media Essay

Co Founder moderate And Ceo Of apple Media r give noniceerSteven Paul Steve Jobs was an American entrepreneur. He is known as the co- tacker, chair objet dart, and CEO of apple Inc. Through orchard apple tree, he was widely recognized as a open up of the personal computing device revolution. Jobs in like manner co-founded and served as captain executive of Pixar vim Studios he became a member of the mount of directors of The Walt Disney Comp all in 2006. after(prenominal)wards a power struggle with the wag of directors in 1985, Jobs left apple and founded adjacent. In 1986, he acquired the calculator graphics division of Lucasfilm. He was ascribe in Toy Story (1995) as an executive producer. He served as CEO and held majority of the sh ares until Disneys purchase of Pixar in 2006. In 1996, after orchard apple tree had failed to de colored its direct agreement, orchard apple tree cancelled to NeXT Computer. Jobs returned to orchard apple tree as an advisor, and to ok control of the high society as an interim CEO. Jobs brought orchard apple tree from weedy failure to profitability by 1998.As the refreshed CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPh bingle, and iPad, and on the services side, the companys apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided some(prenominal) familys of stable profitable returns.In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. though it was initially treated, he reported a horm peerless imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health dec stock certificated. On medical checkup leave for most of 2011, Jobs resigned in idealistic that twelvemonth, and was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on October 5, 2011.Jobs has turn aroundd a consequence of honors and public recognition for his influence in the technology and music industries. He has widely been referred to as legendary, a futurist or simply visionary, and has been referd as the Father of the Digital Revolution, a master of innovation, and a design perfectionist.PERSONAL LIFEJobss birth parents were Abdulfattah deception Jandali, from Syria, who taught in University of Wisconsin and Joanne Carole Schieble who was a student. In December 1955, ten months after crowing up their baby boy (Steve Jobs), Schieble and Jandali got married and in 1957 they had a daughter, Mona. They separate in 1962.In the 1980s, Jobs found his birth m other(a), Joanne Schieble Simpson, who told him he had a sister, Mona. They met for the premier time in 1985 and became close friends.After deciding to search for their father, Simpson found Jandali managing a c sullenee shop. In a taped wonder with his biographer Walter Isaacson, aerate on 60 Minutes, Jobs said When I was looking for my biological mother, obviously, you know, I was looki ng for my biological father at the same time, and I intentional a little bit just about him and I didnt like what I learned. I asked her to not discover him that we ever metnot tell him any subject about me. Jobs was in occasional touch with his mother Joanne Simpson, who lives in a nursing radix in Los Angeles. Jandali put ind in an interview with the The Sun in August 2011, that his efforts to contact Jobs were unsuccessful.Jobs demonstrating the iPhone 4 to Russian President Dmitry Medvedev on June 23, 2010Jobs once date Joan Baez for a a couple of(prenominal) years. Elizabeth Holmes, a friend of Jobs, believed that Jobs was interested in Baez because she had been the yellowish brown of Bob Dylan (Dylan was the Apple icons favorite musician). Jobs confided in Joanna Hoffman his concerns about the relationship. She would later tell his official biographer She was a reinforced woman, and he inadequacyed to show he was in control. Plus, he almodal values said he wanted to look at a family, and with her he k new(a) that he wouldnt.Jobs was a fan of The Beatles. He referred to them on multiple occasions at Keynotes and as well as was interviewed on a word picture display of a Paul McCartney concert. When asked about his business sector model on 60 Minutes, he repliedMy model for business is The Beatles They were four guys that unploughed each others ostracize tendencies in check they balanced each other. And the total was smashinger than the tot of the split. Great things in business are neer make by one person they are done by a team of mickle.In 1982, Jobs bought an apartment in The San Remo, an apartment building in peeled York City, hardly to shop it close to deuce decades later to U2 singer Bono. Jobs never moved in.In 1984, Jobs purchased the Jackling House, Spanish Colonial mansion designed by George Washington Smith in Woodside, California. Although it reportedly remained in an almost unfurnished state, Jobs lived in the mansion for almost ten years. According to reports, he kept a 1966 BMW R60/2 motorcycle in the living room, and let pecker Clinton use it in 1998. From the early 1990s, Jobs lived in a house in the Old Palo Alto neighborhood of Palo Alto. President Clinton dined with Jobs and 14 Silicon valley CEOs there on August 7, 1996, at a meal catered by Greens Restaurant. Clinton returned the favor and Jobs, who was a Democratic donor, slept in the Lincoln bedchamber of the White House.Jobs usually wore a black long-sleeved mock turtleneck do by Issey Miyake (that was sometimes reported to be made by St. Croix), Levis 501 aristocratical jeans, and New Balance 991 sneakers. Jobs told Walter Isaacson he came to like the idea of having a ordered for himself, both because of its daily convenience (the rationale he claimed) and its ability to lease a sig reputation panache. He was a pescetarian.Jobss car was silver Mercedes-Benz SL 55 AMG, which did not display its license plates, as he took adva ntage of a California law which gives a maximum of six months for new vehicles to receive plates Jobs leased a new SL all six months.Jobs contributed to a number of political candidates and causes during his life, grownup $209,000 to Democrats, $45,700 to associated special interests and $1,000 to a Republican.1.3 Health issuesIn October 2003, Jobs was diagnosed with cancer, and in 2004, he that he had a cancerous tumor in his pancreas. The aspect for pancreatic cancer is usually very poor Jobs stated that he had a rare, further slight aggressive type known as islet cell neuroendocrine tumor. Despite his diagnosis, Jobs resisted his doctors recommendations for mainstream medical intervention for golf club months, instead consuming a special alternative medicine nutrition in an attempt to thwart the disease, before lowestly having surgery in July 2004. According to Harvard researcher Ramzi Amri, his preference of alternative treatment led to an unnecessarily early devastat ion. He eventually underwent a pancreaticoduodenectomy (or Whipple procedure) in July 2004 that appeared to successfully draw off the tumor.In early August 2006, Jobs delivered the keynote for Apples annual Worldwide Developers Conference. His thin appearance and unusually delivery and his choice to give significant portions of his keynote to other presenters, caused a wildfire of media and Internet speculation about his healthdeuce years later, similar concerns followed Jobss 2008 WWDC keynote address. Apple officials stated Jobs was victim to a common bug and was victorious antibiotics, period others explained his appearance was because of the Whipple procedure.In April 2009, Jobs underwent a liver transplant at Methodist University Hospital Transplant bestow in Memphis, Tennessee. Jobss prognosis was depict as excellent.On January 17, 2011, a year and a half after Jobs returned from his liver transplant, Apple announced that he had been apt(p) a medical leave of absence. J obs announced his leave in a letter to employees, stating his decision was made so he could tension on his healthJobs resigned as Apples CEO on August 24, 2011. Unfortunately, that solar day has tot up, wrote Jobs, for he could no longer meet his duties and expectations as Apples CEO. Jobs became chairman of the board and named Tim Cook his successor. Jobs continued to work for Apple until the day before his death1.4 PROFFESIONAL LIFEWealthJobs only earned $1 a year as CEO of Apple, Jobs held 5.426 gazillion Apple shares worth $2.1 billion, as thoroughly as 138 one thousand thousand shares in Disney (which he original in flip-flop for Disneys acquisition of Pixar) worth $4.4 billion. Jobs quipped that the $1 per annum he was paid by Apple was based on attending one meeting for 50 cents while the other 50 cents was based on his performance. Forbes estimated his net wealth at $8.3 billion in 2010, making him the 42nd-wealthiest American.Stock options backsidedating issueSteve Jobs and carte provide at the fifth D All Things Digital conference (D5) in 2007In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should bedevil been $21.10. It was set ahead alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple misinform its earnings by that same amount. As a result, Jobs potentially approach a number of criminal charges and civil penalties. The case was the subject of mobile criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.Reality distortion fieldApples Bud Tribble coined the confines reality distortion field in 1981, to describe Jobss charisma and its pe rsonal effects on the developers working on the mack project. Tribble claimed that the term came from Star Trek. Since past the term has excessively been used to refer to perceptions of Jobss keynote speeches.The RDF was said by Andy Hertzfeld to be Steve Jobss ability to incite him and others to believe almost anything, using a mix of charm, charisma, bravado, hyperbole, marketing, appeasement, and persistence. Although the subject of criticism, Jobss so-called reality distortion field was similarly recognized as creating a sense that the impossible was possible. Once the term became widely known, it was often used in the technology press to describe Jobss sway over the public, particularly regarding new product announcements.Inventions and designsJobss design style was influenced by Joseph Eichler, and the designs of Brauns Dieter Rams. His designs were also greatly influenced by the Buddhism. His sense of intuition was also influenced by spiritual people.Even while termina lly ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. He also despised the oxygen monitor on his finger and suggested ways to revision the design for simplicity.The mack ComputerThe Macintosh was introduced in January 1984. The estimator had no Mac name on the front, but rather just the Apple logo. The Macintosh had a friendly appearance since it was meant to be easy to use. The Macintosh was identified as a computer that modal(a) people could understand.The NeXT ComputerAfter Apple let Jobs go in 1985, he started a company that built computers. The NeXT Computer was introduced in 1989. Sir Tim Berners-Lee created the worlds commencement web browser on the NeXT Computer. The NeXT Computer was the fundament for instantlys Macintosh OS X and iPhone operating system (iOS).iMacApple iMac was introduced in 1998 and its modernistic design was directly the result of Jobss return to Apple. Apple boasted the back of our computer looks go bad than the front of anyone elses. Described as cartoonlike the outset iMac, enclothe in Bondi Blue plastic, was unlike any personal computer that came before.iPodThe graduation genesis of iPod was released October 23, 2001. The major innovation of the iPod was its small size. The capacity of the premier(prenominal) generation iPod ranged from 5G to 10 Gigabytes. The iPod sold for US$399 and much than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major participant in the music industry. Also, the iPods success prepared the way for the iTunes music storehouse and the iPhone. After the 1st generation of iPod, Apple released the hard drive-based iPod classic, the touchscreen iPod Touch, video-capable iPod Nano, screen less iPod Shuffle in the following years.iPhoneApple began work on the introductory iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indic ated six out of ten Americans were aware of its release. Time powder magazine declared it Invention of the Year for 2007. In June 2009, the iPhone 3GS, added voice control, a snap off camera, and a faster processor was introduced by Phil Schiller. A major cause of the iPhone 4S, introduced in October 2011, was Siri, which is a virtual assistant that is capable of voice recognition. liberalityArik Hesseldahl of BusinessWeek magazine stated that Jobs isnt widely known for his association with philanthropic causes, compared to Bill Gatess efforts. In contrast to Gates, Jobs did not sign the Giving Pledge of warren Buffett which challenged the worlds richest billionaires to give at least half their wealth to charity. In an interview with Playboy in 1985, Jobs said in respect to money that the challenges are to figure out how to live with it and to reinvest it back into the world which means every large it away or using it to express mail your concerns or values. Jobs also added th at when he has some time we would start a public base of operations but for now he does charitable acts privately.After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs initially. Jobss friends told The New York Times that he felt that expanding Apple would have done to a greater extent(prenominal)(prenominal) good than giving money to charity. Later, under Jobs, Apple signed to participate in increase Red program, producing red versions of devices to give profits from sales to charity. Apple has at peace(p) on to become the largest contributor to the charity since its initial involvement with it. The chief of the Product Red project, singer Bono cited Jobs saying there was nothing better than the chance to save lives, when he initially approached Apple with the invitation to participate in the program. Through its sales, Apple has been the largest contributor to Product REDs gift to the Global Fund, which fights AIDS, tebibyte and malaria , according to Bono.1.5 ERA1955 Stephen Paul Jobs is born on Feb. 24.1972 Jobs enrolls at beating-reed instrument College in Portland, Oregon, but drops out after a semester.1974 Jobs works for video game maker Atari and attends meetings of the home brew Computer Club with Steve Wozniak, a game school friend who was a few years older.1975 Jobs and Wozniak attend Homebrew Computer Club meetings.1976 Apple Computer is formed on April fools Day, briefly after Wozniak and Jobs create a new computer circuit board in a Silicon Valley garage. A third co-founder, Ron Wayne, leaves the company after less than two weeks. The Apple I computer goes on sale by the summer for $666.66.1977 Apple is incorporated by its founders and a group of venture pileusists. It unveils Apple II, the first personal computer to apply color graphics. Revenue reaches $1 million.1978 Jobs daughter Lisa is born to girlfriend Chrisann Brennan.1979 Jobs visits bolt Palo Alto Research Center, or PARC, and is inspi red by a computer with a graphical user interface.1980 Apple goes public, raising $110 million in one of the biggest initial public offerings to date.1982 Annual revenue climbs to $1 billion.1983 The Lisa computer goes on sale with much fanfare, only to be pulled two years later. Jobs lures John Sculley away from Pepsico Inc. to serve as Apples CEO.1984 Iconic 1984 Macintosh commercial directed by Ridley Scott airs during the Super Bowl. The Macintosh computer goes on sale.1985 Jobs and Sculley clash, leading to Jobs resignation. Wozniak also resigns from Apple this year.1986 Jobs starts Next Inc., a new computer company making high-end machines for universities. He also buys Pixar from Star Wars nobleman George Lucas for $10 million.1989 First NeXT computer goes on sale with a $6,500 price tag.1991 Apple and IBM Corp. announce an alliance to develop new PC microprocessors and software. Apple unveils portable Macs called PowerBook.1993 Apple introduces the Newton, a hand-held, pen- based computer. The company reports quarterly leaving of $188 million in July. Sculley is replaced as CEO by Apple death chair Michael Spindler. Apple restructures, and Sculley resigns as chairman. At Next, Jobs decides to focus on software instead of whole computers.1994 Apple introduces Power Macintosh computers based on the PowerPC chop off it developed with IBM and Motorola. Apple decides to license its operating software and allow other companies to clone the Mac, adopting the model championed by Microsoft Corp.1995 The first Mac clones go on sale. Microsoft releases Windows 95, which is easier to use than previous versions and is more like the Mac system. Apple struggles with competition, separate shortages and mistakes predicting customer demand. Pixars Toy Story, the first commercial computer-animated feature, hits theaters. Pixar goes to Wall Street with an initial offering that raises $140 million.1996 Apple announces plans to buy Next for $430 million for the operating system Jobs team developed. Jobs is appointed an adviser to Apple. Gil Amelio replaces Spindler as CEO.1997 Jobs becomes interim CEO after Amelio is pushed out. He foreshadows the marketing hook for a new product rootage by calling himself iCEO. Jobs puts an end to Mac clones.1998 Apple returns to profitability. It shakes up personal computer industry in 1998 with the candy-colored, all-in-one iMac desktop, the original models shaped like a futuristic TV. Apple discontinues the Newton.2000 Apple removes interim label from Jobs CEO title.2001 The first iPod goes on sale, as do computers with OS X, the modern Mac operating system based on Next software. Apple also releases iTunes software.2003 Apple propeles the iTunes Music Store with 200,000 songs at 99 cents each, giving people a convenient way to buy music statutoryly online. It sells 1 million songs in the first week.2004 Jobs undergoes surgery for a rare but curable form of pancreatic cancer. Apple discloses his illness afte r the fact.2005 Apple expands the iPod line with the tiny Nano and an iPod that can play video. The company also announces that future Macs give use Intel chips.2006 Disney buys Pixar for $7.4 billion. Jobs becomes Disneys largest individual shareholder, and much of his wealth is derived from this sale.2007 Apple releases its first smartphone, the iPhone. Crowds ring overnight at stores to be one of the first to own the new device.2008 Speculation mounts that Jobs is ill, given weight loss. In September he kicks off an Apple event and says, The reports of my death are greatly exaggerated, making a play off a famous Mark Twain credit after Bloomberg News accidentally publishes, then retracts, an obituary that it had prepared in advance.2009 Jobs explains severe weight loss by saying he has a treatable hormone imbalance and that he will continue to run Apple. eld later he backtracks and announces he will be on medical leave. He returns to work in June. Later it is learned that he received a liver transplant.2010 Apple sells 15 million of its newest gad bother, the iPad, in social club months, giving rise to a new category of modern touch-screen contraceptive pill computers.Jan. 17, 2011 In a memo to Apple employees, Jobs announces a second medical leave with no set duration. Cook again steps in to run day-to-day operations. Jobs retains CEO title and remains involved in major decisions.Aug. 24, 2011 Apple announces that Jobs is resigning as CEO. Cook takes the CEO title, and Apple name Jobs chairman.Oct. 5, 2011 Jobs dies at 56. Apple announces his death without giving a specific cause.2.1 send-off THINGS FIRSTDefinitionThe most crucial task gets priority, as in I very much wanted to see that movie, but first things first the papers due(p) tomorrow. This adage was first recorded in 1545.Steve jobs always focused on the issues which he considered to be the most important. centralize and determination was ingrained in his personality. He filtered out wh at he considered to be distraction. Colleagues and family members would at times be exasperated as they would try to get his attention towards some other issues which they considered important such as a legal problem, bills or medical diagnosis but yet he did not respond to such issues. He never let these issues abash his performance at work or snatch away his attention. He would always give a cold stare and refuse to turn on his laser like focus from the issue which he considers to be more important until he was ready to do so.2.2 STRESS MANAGEMENTWhat is hear?Stress is the bodys reaction to a change that requires a physical, mental or emotional adjustment or response. Stress can come from any situation or estimation that makes you feel frustrated, angry, nervous, or anxious. Stress is caused by an existing stress-causing factor or stressorStress centeringStress centering refers to a wide spectrum of techniques and psychotherapies aimed at controlling a persons levels of stre ss, especially degenerative stress, usually for the purpose of improving everyday functions. Stress produces numerous symptoms which quit according to persons, situations, and severity. These can include physical health decline as well as depression.In 1985 after a powerful struggle with the board of directors Jobs left Apple and formed NEXT a computer platform development company specializing in the higher education and business markets. In 1996, after Apple had failed to deliver its operation system, Copland Gill Amelio turned to NEXT computer and the NEXT step platform become the ft of Max Osx. Jobs returned to Apple as an advisor and took control of the company as an interim CEO. At this stressful situation Jobs instead of making more blunders and creating more problems, he dealt it in the most effective manner. It was only due to his ability to manage stress that he was able to brought Apple from near bankruptcy to profitability by 1998.2.3 INNOVATIONAccording to an editorSt eve Jobs belongs in the pantheon of Americas great innovators along with Walt Disney and Thomas Edison.The creation of ipod explains the talent of Steve Jobs as numerous other companies were manufacturing MP3 players but the success of ipod is the result of a great perspicacity coupled with brilliant execution after Napsters game was found lastly illegal Jobs saw that the same technology could create a legal market by ensuring music industry a stream of revenues and grand market as it would allow music lovers to download the songs of their own choice at a very reasonable price. He then created a product that was easy to use and more stylish which he could sell at a high price with huge margins. By far the best selling MP3 player ever the ipod lifted the Apple scar to unprecedented heights giving boost to the Mac sales and reestablishing the go steady of the company.The greatest weapon against stress is our ability to choose one thought over another.William James2.4 CREATIVITYTh e creativity of Steve Jobs is evident from the fact that every Monday morning he would review all the products and the challenges of designing and executing them. Its one of his social processes for connecting multiple discipline to create compelling products and he was doing it since xii of years rigorously. He spent time building metal and relationship capital by connecting the newest ideas and brilliant and passionate thoughts. He was one of the few CEOs doing this practice of connecting the dots. It was due to his creativity that Jobs turned into a hard movement cash generating machine.2.5ABILITY TO BRING CHANGE AND MANAGE CHANGEWhat is change management?Change management is an approach to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state.The quality of Jobs of bringing new ideas and taking the gamble of bringing change makes him quite different from others. In a special board meeting Jobs walked in and saw Apples rou ghly 2 dozen current products were on display. He began taking them down one by one. When he was done only four were left and those were the ones he said that would give Apple a new life by differentiating it in the market place. He once saidDeciding not to produce is as important as deciding what to produceOur only security is our ability to change John Lilly2.6 CHARISMAWhat is charisma? personal appeal involves a relationship between the leader and the people being led. He points to the different communication styles of charismatic leader as charisma is a key aspect of leadership qualities.jobs had command over his tongue and he had that talent to fold the audience under his wrap by delivering peculiar speeches using metaphors, Analogies and fabricationtelling. See how he used his interpersonal skills and assertive genius to get hold of the audience and over his employees as well. Further I would like to add an incident in which he used his innovative mind. The story behind i pad.one day he was sitting on the sofa reading a newspaper on Sunday like an ordinary man, but unlike us he came up with an idea wherefore not convert these pages into the digital format, why not make it more handy and make them more comfortable to use, why not do other tasks while reading the newspaper, he noted those points in his mind and came up with the idea of the Ipad. See how jobs used his brainstorming skills. By creating these stories in our head he communicates the advantages of his products most efficiently.His charisma enables him to whip up the excitement of his employees (job involvement) to achieve more by doing seemingly impossible tasks, and also convince customers to buy Apple products2.7 PERSONALIZED LEADERSHIPHe type could be explained as being personalized. In Jobs case this means that he does not only motivate by storytelling but also by force. Jobs is described by some as being manipulative, dishonest, and boorish. An indication for this can be found, when he says, for good example My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.With this thought of jobs we can easily comprehend his nature and his mindset. The only thing on which he used to concentrate were his products and on the efficiency.in the above speech he indirectly stated that no head what I can compromise on the quality and the efficiency of effort .furthermore his aggressive was reflected when he said that I can also cop the staff if they dont work according to my needs.He wants people to follow him, expects respect and much of it seemingly out of the self-interest, since working at Apple is what he considers a valuable goal in his life. Getting the job done is highest on his prio rity list.jobs was an autocratic leader. But sometimes he also gave preference to his employees decisions so that they feel motivated.Jobs can be described as being enthusiastic and a visionary, being impatient and having a strong will for achievement. Additionally, Jobs has taken risks and seized on opportunities many times in his career, for instance when leaving Apple (though being forced to) and leading Pixar to success, just to come back to Apple some years later and saving the day for a company in dire straits at the time.2.8 spirit TRAITS OF STEVE JOBSSteve jobs was an innovative business leader with all the qualities that charismatic leaders have. He was goal-oriented and a man of vision.His qualities1) Vision and articulation He had the ability to express his vision and ideas to others in terms that are understandable to others.2) Personal risk He was always willing to take personal risks and engage in self sacrifice to achieve his vision.3) Unorthodox behavior, do things which are not considered as norms.4) He was sensitive and responsive to others needs and feelingsThe most important quality about him was that he had vision with degree of clarity which was not unparalleled and ambiguous. Steve Jobs was such leader known for his highest degree of clarity in perceived vision. Walter Isaacsons biography of Apples co-founder, Steve Jobs The exclusive biography describes Jobs as an obsessively detail-oriented man who got obsessed with the details of the design of the case for the Apple II, the shape of the windows on the Macs GUI, the colour of iMac blue in its first ad campaign, the machine having a CD slot not a tray, and the lighting at his launch keynotesAs a leader, he managed his organizations human capital well.Managed his intellectual capital perfectly by giving proper direction to the knowledge assimilated in the organization in order to generate innovative ideas and develop them into final products.SUGGESTIONSJobs have been dead for nearly a year, but the biography about him is still a bestseller. Indeed,His life story has emerged as an odd dissever of Holy Scripture for entrepreneurs-a gospel andan anti-gospel at the same time. To some, Jobs life has revealed the splendor of stickingFirmly to ones vision and goals, no matter the psychic chime on employees or business associates.To others, Jobs serves as a cautionary tale, a man who changed the world but at the price ofalienating almost everyone around him. The divergence in these reactions is a testament to thetwo mystifying and often contradictory hungers that drive so many of us today We want to succeedin the world of work, but we also want satisfaction in the realm of home and family. For thosewho, like Jobs, have assure to put a dent in the universe, his thorny life story has forced areckoning. Is it really worth being like Steve? here in this article Steve Jobs work is seen from two different perspectives Acolyte, Rejector.Acolytes Theyre business people who have taken the life of Steve Jobs as license to becomemore aggressive as visionaries, as competitors, and above all as bosses. Theyre givingthemselves over to the thrill of being a general-and, at times, a dictator. create was already thecenter of their lives, but Jobs story has made them resolve to twofold down on that choice.Rejectors These are entrepreneurs who, on reading about Jobs since his death, have recoiledfrom the total picture of the man-not just his treatment of employees but the dictatorial,uncompromising way that he approached life.In one camp, Jobs has taught people that only work is the thing in this w