Pennzoil-Quaker State

Case Write-Up The chore of Pennzoil-Quaker State Canada (PQS) is that the Canadian consumption of beat in oil has decreased since 1999. In addition, the industry growth was estimated to fudge pass within next three years. Car owners were not automatic to follow the suggestion of their dealer or service man to cast respect their beat back oil three times per year. The majority of gondola car users believed that they ar able to pack the usage time of motor oil over due to the astir(p) technology of the car engines and the tint of motor oil. In short, the biggest problem of PQS is how to addition customer holding and to secure their loyalty, moreover transmute their motor oil pitch frequency. Four solutions available be listed below: 1. one-to-one program 2. ameliorate Roadside attending and locomotive engine Warranty 3. Discontinue Roadside Assistance and Engine Warranty 4. Do nothing If I were Reed, I would coi ffure the matched program as the marketing strategy of PQS because this program contains 2 promotional tools that can process PQS to reach marketing objectives which argon perseveration programs and coupons. The one-to-one program is type of tenaciousness program. PQS whitethorn emergence customer retention by launching the proctor card involved in the One-to-One program.

According to our textbook, continuity program can establish brand loyalty among customers and athletic supporter companies to build databases to learn which individuals are their best customers. Through the One-to-One program, customer retention and l oyalty are belike to increase by providing ! reminder cards to customer. It reminds them to change the motor oil, fit engine condition or even do that buying afterwards. While the One-to-One program also gives discount rate coupons to vehicle owners, it might be very effective to switchers due to their purchasing characteristics. In the text book, it mentioned switchers are very in all probability to be influenced because they will chose the one which seems to be the best value,...If you member to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper