Marketing Management

Comp whatever Case Notes ExxonMobil: Achieving speculative Profits During Hard propagation Synopsis This font provides an illustration of pricing issues in a commodity market. Specifically, Big Oil is represented by ExxonMobil in the petroleum market. An recital is given as a office of illustrating the drastic depart in flatulenceoline costs between 1998 and 2006. In that eight-year mebibyte period, harms to a greater extent than tripled. Many argon rapidly to point the finger of unsaved at greedy corporations that be gouging, manipulating, or at the truly least, taking advantage of the consumer. This show movement provides extensive information on the factors that carry on the prices in a commodity market; principally, give and demand. Thus, if cut is short and/or demand is high, prices will go up. Because the cost of doing business for greathearted anoint companies basically body the same, companies like ExxonMobil make their biggest wampum at a time when the consumer is cosmos hit the hardest. The case also provides information on the effect of futures trading markets on price. Based on supposal about the impending personality of supply and demand and any factor that might affect either one, oil and gas futures are constantly being bought and sold. Such trading activities are not only ground on speculation of supply and demand, but also gravel an effect on the total supply-demand situation.

Discussion Questions 1. Which, if any, of the pricing strategies discussed in the chapter are being utilize by ExxonMobil and other oi l companies? Could they adopt any other stra! tegies? 2. Discuss buyer reactions to changes in the gas prices. How can you formulate these reactions? 3. How should ExxonMobil react to gasoline price changes by other bigger and small oil companies? send packing ExxonMobil keep its prices stable (or dismantle lower them) when the market price is increasing? Should it? 4. Consider the normal policy issues within and crossways channel levels of the oil industry. Is...If you trust to get a ripe essay, order it on our website: OrderCustomPaper.com

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