Technology and Organizational Structure

engineering science and organisational Structure Wanda Armour University of Phoenix Technology and organizational Structure This paper represents the research on how engineering interacts with organisational organize. 2 companies will be determine to comp atomic number 18 and contrast their organisational expressions. A matrix will be included to summarize the findings. access organisational expression in todays complex multi-dimensional compositions is the companionship that holds the infra organise together to achieve the schemes goals.It is the patterns or arrangement of groups of jobs deep down an organization. It is as well as a process that requires organisational re-structuring as the company grows. Historically sedulousness has shifted from the job-shop manufacturing to mass outpution, with innovative pi aneers such as Frederick Taylor, Henri Fayol, and Max Weber ((Dristelzweig & Droege, n. d. ). These early pioneers were very divers(prenominal) thinkers in terms of their principles to determine how to twist organizations for supreme productivity.However, they all had a common view that it was exchangeable a mould and that power was in the post, not in the individual holding the position clearly a vertical bureaucratic structural hierarchy ((Dristelzweig & Droege, n. d. ). This one best way mindset gradually disappe atomic number 18d as concerns that the tralatitious organisational structure may hinder, rather than help promote creativity and basis (Dristelzweig & Droege, n. d. ). Today, pressures in U. S. business structures to compete globally calls for a build of organization structures.There is no one befit all organizational structure that has proved effective in contributing to business success. Organizations operate in different environments with different opportunities, products, tasks, risks, strategies, constraints, strengths and weakness, and different organizational structures to meet those challenges (Reference f or Business, n. d. ). There are ii types of organizational structures found in business environments centralized and decentralized. Centralized organizational structures rely on one individual to make decisions and permit kick or the company decentralized organizations rely on a police squad environment at different takes of the business (Vitez, n. d. ). Organizational Structure Overview of Two Companys Two very successful companies have been identified with different organizational structures Toyota Motor Corporation and The Watsons yeasty Company. These dickens companies are on the opposite end of the spectrum in terms of organizational structure. Toyota, a Japanese, multinational corporation, has a centralized matrix organizational structure (the combination of two or more different structures- natural/mechanistic) with a bureaucratic infrastructure.The Watsons Creative Company, a New York based adverting business office, has a teensy-weensy-decentralized organic organiz ational structure (organizations that are flexible and effectively adapt to change) (Dorf & Byers, 2008). Toyota is considered by some as the worlds largest maker of automobiles, trucks, buses, and robots. Toyota has factories all approximately the world, that manufacture and assemble vehicles for local markets (Taneja, Pryer, & Sewell, 2012). Toyota has an interesting blend of mechanistic, organic and bureaucratism in a centralized organizational structure, which al scummys them to accommodate their versatile product line.This structure develops a runforce who believes in the companys products, image, and mess along with placing a high value on the wel off the beaten track(predicate)e of its employees (Taneja et al. , 2012). A recent SWOT analysis shows that intense competition could pose a threat resulting in lower price pressures. A recent vast product recall (10 million worldwide) which could hurt the companys provoker image and sales ((Toyota, 2012). Toyota is a company th at has a reputation for dependableness the challenge now is re mental synthesis the emotional ties of customers.A bureaucratic organizational structure could be the flaw as hindered information sharing, miscommunication along with delayed receipt time to quality and safety issues have been sighted as the ensconce cause of the recall (Taneja et al. , 2012). One of the dis utilitys to a matrix organizational structure is keeping communication channels clear so that potential conflicts do not arise and hinder organizational functioning (Reference for Business, n. d. ). As corporations pay back worldwide the process of restructuring is inevitable, as they must respond to challenges on a global level.The foundation of Toyota is respect of its people and continuous improvement through the Toyota Way which is summarized by five keywords Challenge, Kaizen, Genchi Genbutsu, Respect and Teamwork (The Toyota Way, n. d). The Watsons a Creative Company, is an ad agency. They have a decentra lized organic organizational structure that is simple and low in formalization. All parts of the organization indispensability each otherwise as an interdependence relationship improves functioning.As an organic organization they need to stay flexible in dealing with customers and in creating concepts for telly commercials and print advertisement (Field, n. d. ). I recently visited the Watsons ad agency and I found a confortable informal environment with a small staff and their dogs. It seemed quite remarkable that a company with such clients as Whole Foods, Metropolitan Home Magazine and many others could work as a community. However it is in line with their mission statement of building lasting relationships between great companies and the audiences they benefit (The Watsons, n. . ). Their heart competency is in their knowledge management and creativity. An organic organization such as The Watsons is a knowledge-based organization. Tacit knowledge is exchanged through interac tion with other knowledge proles. This interaction facilitates the development of a knowledge culture within the organization, supporting decision making of various knowledge workers through collaborationism (Hosnavi & Ramezan, 2011). How Structure Affects the use of Technology and Technology Decisions Technology plays a of import role in todays organizational structure.Toyota understood that the traditional understanding of centralization in organizational structure would fail to enchant its vision of technological development, and value in the employee in the face of brand-new challenges and demands. Toyota adopted a matrix organizational structure to facilitate technology decisions ((Hosnavi & Ramezan, 2011). The Watsons on the other hand believe that technology decisions are based the decentralization of power and control and a higher level of informality and a organic organizational structure was the best fit for their company.Toyotas top-flight technology was not enough in softly of the recent recalls. As a result they had to reduce their organizational structure, which is no easy task. My observation is that Toyota could have closed a blind nerve but instead decided to restructure and fix the problem without deviating from their core competency and mission. The Watsons interaction with technology is equally exciting as visual displays of artistic genius are constraind and displayed through a variety of avenues. Technology gives expression to the endless possibilities of the mind and allows them to make decisions based on whatever idea they can dream of.Working on something they believe in helps them to focus on the effectiveness of their products and services. TECHNOLOGY AND ORGANIZATION STRUCTURE interrogation Toyota Motor Corporation The Watsons a Creative Company Organizational Structure Centralized Matrix Organizational Structure Decentralized positive Organizational Structure Environment Stable, highly efficient and orderly. Constant c hange, simple, low formalization. Control Hierarchic Network community. Internal Communication Vertical, between superior and subordinates. Lateral between people. Core Competency Lean Manufacturing Tools, Supply range of a function focussing, Product Development Technology, Branding Creative Advertising /Knowledge worker Core Technology Conventional and Hybrid Vehicles, Hybrid Systems, Safety and environmental Technologies. Web based advertising systems, HTML, XML, SVG and Flash, Communications protocols, Video and audio technology. enable Technologies Toyota Technology Institute, Toyota InfoTechnology Center, Home Living Assistant Robotics, Personal Mobility. R&D product portfolio. iAd mobile app, Ad tracking, Banner Ads, Rich Media Ads, Tradeshows, Commercial Emails, observation Ads, Social Media Organizational Members Task Oriented People Oriented Control-Stability and predictability. full(prenominal) Low Flexibility-Quick solvent to changing conditions High High Know ledge Management Reinforcement of hierarchy Anywhere in the company Technology interaction with Organizational Structure Based on these comparisons I believe that the interaction of technology must be accompanied with the right fit of the organizations structure to achieve sustainability.Toyota works on a technological scale far beyond that of the Watsons. It uses manufacturing technology that is the cutting edge of science (Taneja et al. , 2012). It is doing an amazing work with its robotic technology that will help the handicapped, as well as the individual. Taneia et al. , (2012 believes that Toyotas research and development accomplishments are making groundbreaking strides in the firmament of defense against energy starvation. The Watsons Creative Company is using the net income to extend their market reach far beyond what was once belief possible through conventional channels.According to Behboudi, Hanzaee, Koshksaray, Khirkhani Tabar, & Taheri (2012), Creative advertising can provide a competitive edge for a brand, extend to its value, and give it an advantage over its rivals in terms of more positive market response(p. 140). The Watsons advertising agency has achieved sustainability with their creative and innovative ads through the technology of the Internet. In comparison mechanistic and organic organizational structures are like two medicationians, one who plays by ear and the other who has to read music both however deliver a beautiful arrangement of music.Toyota is interminably focused on increasing its technological capabilities, while The Watsons are continuously looking for more ways to use technology to create ads that are an experience for the consumer. Both are making contributions that will add value to organizational learning, and technological capabilities. References Behboudi, M. , Hanzaee, K. , Koshksaray, A. , Khirkhani Tabar, M. , & Taheri, Z. (2012). A Review of the Activities of Advertsing Agencies in Online orb . Internation al Journal of Marketing Studies, 4(1), 138-149. Retrieved from Ebscohost Dorf, R.C. , & Byers, T. H. (2008). Technology Ventures (2nd ed. ). New York, NY McGraw-Hill. Dristelzweig, H. , & Droege, S. B. (n. d. ). Organizational Structure. Retrieved from http//law-journals-books. vlex. com/vid/organizational-structure-51758780 Field, R. (n. d. ). Organizational Effectiveness, Structure and Technology. Retrieved from http//apps. business. ualberta. ca/rfield/Organizational%20Effectiveness,%20Structure,%20and%20Technology. h Hosnavi, R. , & Ramezan, M. (2011). Intellectual Capital and Organizational Organic Structure How are these