Hollywood and Marketing: Understanding the Appeal of Jaws Essay

The success of Jaws may main(prenominal)ly be attributed to the interconnect presence of various genres and themes end-to-end the film, hence significantly increasing the wander of its prospective auditory modality. For one, aside from being basically a thriller, the presence of an commodious chisel as a dangerous entity would of course highlight themes on nature similar to documentaries.Furthermore, there is the crime genre, encompassing the theme of conspiracy, is partially embodied by the film as well to explain, the Mayor who g overns over the beach disregards every warning about the safety of the people in a straightforward manner, mainly pointing out economic reasons in defensive structure of much(prenominal) a stance. Action is also present and evident throughout the film, especially during its final scenes.While still incomparable to films which are in reality categorized under the action genre in terms of fights and explosions, it could definitely be argued that t he final scene wherein the three main protagonists battle the shark which ends with the sharks demise initiates a similar adrenaline hot flash for the viewers. In relation to such points, it is also important to emphasize the event that the film is actually Hollywoods adaptation of a extremely successful book of the same name.Achieving a considerable aggregation to the mainstream audience as well as to different types of viewers ensures success in terms of marketability (Wyatt 22). Jaws has such appeal, as the presence of the abovementioned themes and genres prove. For one, those interested with nature would be enthralled by the thought of watching a film focus on a great white shark. Also, self-proclaimed critics on the realism of such films would watch the movie to give their comments.On a more special note, mature audiences would in turn be attracted to the film as it would conform to their need for identifying deeper aspects and meanings such as corruption. Younger movieg oers would instead appreciate the thrilling and action packed sequences in the movie. Indeed, as old wizards may be shown in a manner resembling classical comic book heroes to earn a better appeal to such viewers (Thompson 51), the three main protagonists of Jaws stupefy similarly been presented due to their antics in the last few scenes of the film.Those who have read the book, possibly being a considerably large crowd, would predictably watch the movie as well. Without a doubt, Jaws achieved a universal appeal among moviegoers which ensured its marketability and success. Works Cited Spielberg, Steven, dir. Jaws. Zanuck/Brown Productions, 1975. Film. Wyatt, Justin. High Concept Movies and Marketing in Hollywood. Austin, TX University of Texas Press, 1994. Print. Thompson, Kristin. Fantasy, Franchises, and Frodo Baggins The master of the Rings and Modern Hollywood. Velvet Light Trap A critical Journal of Film and Television 52 (2003) 45 63. Print.